Airline marketing is at its best when competing airlines one-up or call each another out. To launch its Premium Economy class cabin, Emirates released a new marketing video featuring a goose that decides to fly the airline’s new cabin instead of going south with its flock. As you can see below, it was a beautifully executed, very creative spot where the good chooses to “fly better” than its peers.
The only challenge? Air New Zealand did something very similar in 2016! Unsurprisingly, in true Kiwi style, the airline released its own video in response to Emirates and called out the airline for seeking inspiration. Now, watch this spot by Air New Zealand.
Gerry ya goose, you got the wrong airline! ?♂️ @emirates pic.twitter.com/Kmjt529dLy
— Air New Zealand ✈️ (@FlyAirNZ) September 2, 2022
Air New Zealand totally one-ups Emirates in this video. The remarkable thing about this video is that Air