Category: Airline Tickets

The Winter edition of Airline Marketing Review (AMR) looks at a selection of airline marketing campaigns from the past quarter. We’ve also got a round-up of our ten favourite campaigns of the year, as well as features on Christmas and the FIFA World Cup. Read and download it here.

Since 2012, when we started this publication, we’ve showcased 1500+ different airline and airport marketing campaigns.

This month our lead campaign was Delta’s “Runway Collection” at LA Fashion Week, where the airline teamed up with six teams of up-and-coming designers to create limited-edition fashion items that each met a different travel need.

We’ve also featured British Airways’ A British Original’, which answered the question of why we travel in 500 different ways, as well as Virgin Australia’s Middle Seat Lottery.

Finally, with the FIFA World Cup still going on in Qatar, we’ve looked at several airline football campaigns.

Read the

The excellent MIT Technology Review has a piece casting doubt on the ability of battery-electric aircraft, such as the ES-19 developed by Heart Aerospace, to fly for any significant amount of time.

The reason is due to the same issue identified again and again – the battery weight / power problem.

According to analyst  Jayant Mukhopadhaya from the International Council for Clean Transportation (ICCT), “We were surprised by how terrible the range was, frankly.”

In fact, it was as recently as 2020 that the first electric aircraft was certified by EASA.

This is the Pipistrel Veilis Electro, which has room for one passenger and can fly for about 50 minutes.  As a result, it would seem reasonable to question whether 19 seat electric commuter aircraft really will be flying by 2026.

However there are a number of points that can be made in response.

First of all, battery technology

Here’s another watch-out for airlines when running campaigns that talk about them being ‘green’ or ‘carbon neutral’.

Austrian Airlines was on the receiving end of a complaint around ads promoting flights from Vienna to Venice at the time of the Biennale festival.

These gave the passenger the option of offsetting flights to Venice with the purchase of SAF, and to receive free public transport tickets and entrance to the Biennale in exchange.

The complaint made by an academic and climate change activist to the Austrian advertising regulator (English original version here), said that Austrian’s SAF comes from biofuels, which aren’t 100% carbon neutral, instead there is likely to be an 80% reduction.

The complaint went on to say:

“The consumer doesn’t understand a) what SAF is; b) what the net saving potential of SAF is; and c) what 100% SAF means. Therefore, the average consumer might easily think