The social network Twitter has seen a lot of upheaval since it was acquired by billionnaire and SpaceX / Tesla owner Elon Musk last month. Recently the disruption and major changes have even led to questions of whether it will survive.
With Twitter having such a crucial role in most airlines and airports’ communications and customer service functions, what should you be doing now?
Bearing in mind that the situation is changing every day, we’ll first of all summarise things as they stand at time of writing (November 18th). We’ll then provide some guidelines that we think airlines and airports active on Twitter should be following.
Most Twitter employees have been fired or have left
Soon after taking over, Elon Musk let around 50% of Twitter staff go. Some departments saw huge cuts, for example the communications team was cut from 80+ right down to two people. This matters, Twitter
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